Google Ventures Quietly Invests in Collaborative Toolset for Scientists
Wingu, a cloud-based collaboration system designed to improve the speed of scientific work, has caught the eye of Google. Google Ventures, the venture capital arm of the search giant, has stealthily...
View ArticleSo Long, Doofuses! Bartz Gone From Yahoo Board
Carol Bartz, who was fired by Yahoo over the phone last week, resigned from Yahoo’s board of directors Friday. She is due to receive a $10 million severance package, but an interview may have violated...
View ArticleIs Google's AdWords Express Right For You?
AdWords Express is an appealing option to small, local businesses on a shoestring budget, but it's important to determine if this is the most efficient way to spend your advertising dollars. Some...
View Article8 Durable SEO Elements
To minimize the impacts of the inevitable changes to search ranking algorithms, focus your efforts on these durable SEO elements. These are the cardinal elements of SEO that will stay true regardless...
View ArticleFrom Russia With Love: Yandex Invests $15 Million in Blekko
In a fourth round of funding, Blekko raised a total of $30 million from new investors Yandex and MLC Private Equity, and current investors CMEA Capital , U.S. Venture Partners and Pivot North Capital ....
View ArticleMicrosoft's Yahoo Bid May Have the Right Stuff
The Silver Lake consortium, which includes Microsoft, is one of a number of parties bidding for a minority stake in Yahoo, but their offer has a number of factors that makes them a major contender –...
View ArticleOuch! Microsoft's Latest Bid for Yahoo Half of 2008 Offer
The Silver Lake consortium - which includes Microsoft - has offered $16.60 per share for a minority stake in Yahoo, much lower than the $31 per share tender made in 2008. Bids are lower than what...
View ArticleNew Solar Investment Brings Google's Clean Energy Portfolio to Nearly $1B
Google is investing $94 million in solar farms built by Recurrent Energy in the Sacramento, California region. This brings Google's total clean energy investments to over $925 million, with over $880...
View ArticleFuture of SEO: Investment, Innovation & Integration
It’s up to the individuals to adapt to a new way of working. From strategy to tactics to implementation – the platforms and tools are changing and so must we. Leaders like Rand Fishkin and Dixon Jones...
View ArticleHow to Predict Keyword Profitability in New Verticals
Want to gauge organic keyword profitability? This four-step forecasting model will help you predict the potential value of your target keyword verticals, which should help you make a more informed...
View ArticleUnruly Unveils Brand Tracker Interactive Infographic for London Olympics
Unruly Media's Brand Tracker interactive infographic tracks which of the official sponsors of the London 2012 Olympics are generating the most social video buzz. It pits the 25 sponsors against each...
View ArticleYahoo Says Goodbye to Ross Levinsohn
Levinsohn's time at Yahoo is over. The former interim CEO will receive the severance payments outlined in his 2010 offer letter. He will also receive an equity award of 67,000 redistricted stock units...
View ArticleA Very Revealing Look at Paid Facebook Ads
With the use of social media outlets as a trend for personal, business, and other uses, Facebook PPC ads are a noteworthy promotion method all-around. Exploring the foundation of these ads can be...
View ArticleIs Your SEO Agency Any Good?
There’s no dedicated industry regulatory body or code of conduct within SEO, but if your SEO agency is using poor quality tactics that contravene a search engines’ guidelines, then your business...
View ArticleFocus on Who, What and How Before Crowdfunding Your Project
You have an idea and want to bring it to market; fast! Crowdfunding is a proven way to raise capital and go-to-market at the same time. But, don’t launch a crowdfunding campaign without a clear...
View ArticleBranded vs. Non-Branded SEM
Whether a company should bid on their own brand name to fortify their search position is a subject of fierce debate. Here are some of the key considerations to equip you with the information needed to...
View ArticleCrowdfunding Campaigns and Sites are Popping Up Everywhere
Since the JOBS Act was signed into law in April 2012, crowdfunding campaigns and platforms have been growing like wildflowers. There are many choices for campaign teams but also some uncertainties with...
View ArticleUnruly Launches Tool to Predict ‘Shareability’ of Video Ads
Unruly ShareRank allows advertisers to optimize their content marketing strategy by calculating the amount of earned media their videos are likely to attract across the social web and how much paid...
View ArticleUnruly's Second Opinion on Top 10 Social Video Trends for 2014
Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming the first screen; and the biggest opportunity for...
View ArticleIt's BrightEdge vs. Searchmetrics in SEO Patent Case
Two leaders in the SEO software space, BrightEdge and Searchmetrics, could be duking it out in court soon over a complaint filed by BrightEdge over reported patent infringement by Searchmetrics. This...
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